How AI is Changing Social Media Marketing

Anil
4 min readSep 24, 2024

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Image by freepik

I’d want to talk to you about AI, which is undoubtedly affecting the way you see content on your social media feed right now. Artificial intelligence is present in every aspect of modern life, including the platforms on which you spend hours reading through content. And here’s the deal: artificial intelligence is not only about making our lives simpler (although, let’s be honest, that’s a wonderful bonus), but it is also revolutionising the way social media marketing works in some very fascinating ways.

In light of this, let’s go right into the ways that artificial intelligence is assisting marketers in identifying patterns. Do you have any observations on the possible meteoric ascent of trends in social media?

One day, a one-of-a-kind TikTok dance may go undetected, but the next, it may become viral. Well, AI can be helpful in such kind of scenario. Machine learning algorithms are actually more adept than people at anticipating these trends after examining massive amounts of data. Tools like Sprout Social and Hootsuite Insights use AI to search vast quantities of user comments, hashtags, and posts for what’s likely to be a popular subject next.

Consequently, AI aids marketers in spotting trends, so they can stay ahead of the curve instead of trying to cash in on them too late. Not tame at all, is it? Research from HubSpot shows that over half of all marketers are using AI tools to track social media trends.

Artificial Intelligence Can Optimise Your Content

What should you do next after noticing a pattern? AI extends beyond that. To make sure the right people see your posts, you may use a term like “content optimisation,” and artificial intelligence (AI) can help with that. Have you ever considered the possibility that the amount of success for your posts may vary greatly? Artificial intelligence solutions like Lumen5 and Canva’s Magic Write make that task much easier.

With these tools, it’s possible to find the perfect content for different platforms. If your Instagram followers prefer watching videos over looking at images on Facebook, that may be the case. By calculating the best format, publication time, and captions, artificial intelligence may make your life easier. It’s like having a personal assistant take care of all your audience’s requirements.

This is an absolutely staggering number: Using AI for content optimisation increased engagement rates for 60% of marketers, according to a Gartner report. This is a huge step forward for brands fighting for exposure in the crowded social media landscape.

Exploring AI and User Engagement: Moving Beyond Bots

Dealing with AI is something you’ve likely done more frequently than you realise. When was the last time someone responded so swiftly to a direct message or remark on your post? The chatbot in question was likely driven by AI. But chatbots are only the tip of the iceberg. A.I. might analyse your post engagement metrics and provide recommendations to boost them. Marketers are engaging in real-time talks with their followers on platforms like ManyChat and ChatGPT (yep, I’m one of those guys) to make sure no comment or message goes unnoticed.

This kind of immediate interaction makes followers feel valued, which is a huge win for businesses trying to build a loyal community. Listen up: 78% of consumers are more likely to make a purchase from a brand after a positive social media interaction, according to a Forbes poll. Artificial intelligence is definitely changing the game when it comes to enthralling your audience.

Anyone Up for Free Instagram Likes? Improving AI with Growth Hacks Anybody?
Everyone, this is it. Even when AI is performing a tremendous amount of work, there are times, especially when you’re just starting out when you still require a bit more encouragement. One alternative is to get free likes on Instagram if you want more attention for your photographs fast. I know it seems fishy, but please stay with me. When you’re just starting out or trying to create an audience, those early likes could be vital.

The key lies in one’s perception. Viewers are more likely to engage with a post if they notice it has a large number of likes. This simple approach can provide remarkable outcomes when enhanced with AI-driven strategies such as trend analysis and content optimisation. Also, as you start to see a lot of engagement on your Instagram posts, the algorithm is more inclined to take notice. Indeed, a handful of complimentary likes might serve as the catalyst that initiates the entire process.

Last but not least

How does this ultimately pan out? By making it easier for businesses to track trends, improve content, and engage with people, AI is transforming social media marketing. While AI is fantastic on its own, it might be even more beneficial in the early phases of your enterprise when coupled with tried-and-true growth techniques like free Instagram likes. When you combine these strategies, you’ll be more equipped to compete in the cutthroat world of digital marketing.

In my opinion, this is only the tip of the iceberg when it comes to the influence that AI will have on social media.

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